In Barcelona, Audi presents a unique new event: area1. Various interactive installations invite visitors and artists to discover and become part of the multi-faceted A1 universe.

The Audi A1 competition kit. Inspired by legends of Audi motorsports.

Once upon a time the in-house performance studios of Germany’s finest automakers wouldn’t have anything to do with crossovers and SUVs. But several Mercedes-Benz G55 AMGs and BMW X6 Ms later

Filed under: Motorsports , Acura , Audi , Chevrolet , Porsche , Ferrari , Peugeot , Diesel , Racing 2010 12 Hours of Sebring – Click above for high-res image gallery The first of nine races that comprise the 2010 American Le Mans Series is now in the history books, as the 12 Hours of Sebring came to a conclusion under the cover of darkness Saturday night. For those of you who still have the race on your DVRs, you can come back here later

Filed under: Motorsports , Acura , Audi , BMW , Porsche , Racing The Automobile Club de l’Ouest (ACO) held a press conference Friday morning before qualifying for this weekend’s 12 Hours of Sebring to announce an expansion of the Intercontinental Le Mans Cup. When it was first announced late in 2009, the three-race championship was only going to apply to the top LMP1 class. The new championship will now apply to all four main classes: LMP1, LMP2, GT1 and GT2

Filed under: Car Buying , Convertible , Coupe , Performance , Crossover , Audi , BMW , Canada Audi TT RS – Click above for high-res image gallery When Audi launched the TT RS , we were initially told that the automaker had no plans to bring it to the States. And while rumors have cropped up that suggest otherwise , we still don’t have the official word from Audi about whether we’ll ever get the chance to experience the 335-horsepower TT

Filed under: Aftermarket , Convertible , Performance , Geneva Motor Show , Audi Abt Sportline R8 Spyder – Click above for high-res image gallery Whenever Audi introduces a new model, chances are that the folks at Abt Sportsline are going to get their hands on one. The German company has been tuning Volkswagens and Audis since the 1970s and has enjoyed success racing the Audi A4 in DTM and more recently the new R8 LMS . Needless to say, Abt knows how to properly modify cars bearing the four rings

Filed under: Hybrid , SUV , Plants/Manufacturing , Technology , Crossover , Audi , Electric Audi A8 Hybrid concept – Click above for high-res image gallery Thanks to the Volkswagen Group’s strategy to be the leading player in the alternative-powertrain market within the next decade, Audi has announced a rapid expansion of hybrid and electric vehicles over the next few years. The German automaker wants to improve efficiency of its internal combustion engines (both gasoline and diesel) by 30 percent – and it wants five percent of the brand’s model line to be electric. “In the future, our customers will be able to choose from an increasingly broad range of driveline technologies,” said Audi CEO Rupert Stadler

Filed under: Motorsports , Technology , Audi 2010 Audi R15 plus – click above to enlarge Testing for the 24 Hours of Le Mans doesn’t begin until mid-June, but that doesn’t mean that Audi isn’t already hard at work bettering the chances of their diesel-powered R15 TDI racer. Thanks to a belated rule change for the LMP1 class designed to hamper the dominance of diesel-powered vehicles, Le Mans rulemakers have mandated smaller-diameter air restrictors and curbed supercharger pressure in an effort to level the playing field. According to Audi, those alterations have made the German automaker prioritize aerodynamics and downforce even more than normal

Check out what a very cold spy photographer snapped some pictures of. This car could very well be the upcoming Audi S8. Of course, as the car in the photos is totally unmarked, this could just be another variant of the big Audi.