IT’s the all-new Audi that claims to pick up where the original Mini left off! This is the E1 – an ultra-efficient city car from the German firm and a model which is being hailed as a spiritual successor to Alec Issigonis’ masterpiece.

Sharing its platform with VW’s forthcoming up!, the newcomer takes Audi firmly into new territory. It’s designed to sit below the Polo-based A1 – due next year – as the entry point into its model line-up, and is aimed at the likes of the new Fiat Topolino and MINI Spirit (revealed in Issue 1,056). Signifying the launch of a new wave of hi-tech Audis, the E1 goes on sale in 2011 and will be the first car from the company to wear the ‘E’ tag.

It will be closely followed by a full range of E-badged models over the next five years. And with a hybrid version of the A1 due shortly after the standard supermini’s 2010 launch, Audi is clearly readying itself for an assault on the eco-friendly small-car market.

However, despite its diminutive size, the E1 will remain a premium product that fits in with the brand. Although its proportions are reminiscent of those of the VW up!, the familiar mesh-styled grille, short overhangs and huge front badge make the electric three-door instantly recognisable as an Audi. Futuristic front and rear LED light clusters, large alloys and a sharply rising waistline that meets a neatly kicked-up C-pillar complete the E1’s look.

Inside, buyers can anticipate more of the same, with a cabin that boasts the usual premium levels of material quality but with a more creative design. As previewed on the A1, the E1 will get a development of Audi’s new mobile device – essentially a hand-held portable sat-nav, phone and MP3 player with touchscreen display. The gadget replaces the key and plugs into the centre console.

The E1 will be packaged similarly to Toyota’s iQ, which means customers can expect a 2+1 layout with plenty of room up front and enough space in the back for luggage or one small passenger.

A variety of engines will be offered, although the star of the show will be an electric powerplant. It incorporates lightweight lithium-polymer batteries and a punchy electric motor driving the front wheels.

So the small, agile car will be ideal for city motoring, delivering 0-60mph in around 10 seconds. And with a full charge providing enough energy to travel up to 100 miles helped by regenerative braking, the plug-in machine will have real all-round ability.

In addition to the electric variant, there will be petrol and diesel versions, using new 600cc two-cylinder turbo units. These will aim to offer sub-100g/km CO2 emissions and economy of 94mpg. A 1.2-litre three-cylinder petrol is under consideration, too.

The E1 will be built at VW’s plant in Bratislava, Slovakia, alongside the up! as well as Skoda and SEAT variants. Audi’s version will carry a price tag of around £12,000, which will pitch it against rivals such as Smart’s electric ForTwo and Fiat’s forthcoming hybrid 500.

The electric E1 will be eligible for a Government grant worth up to £5,000 which will be made available to all buyers of electric cars and hybrids from 2011.

Styling/image
Take an SE-spec A4 quattro Avant and raise the ride height by 37millimetres, giving it just 20 millimetres less ground clearance than the more rugged Q5. Then add utilitarian plastic wheel arches and rugged bumpers and you have a car with all the road presence of an SUV, but the silhouette of an executive estate car.

Interior/practicality
The A4 allroad offers a beautifully built cabin, plus plenty of equipment. We particularly liked the dash mounted colour LCD screen and new eco driving display. Rear seats offer decent leg room, while the boot is spacious. 70:30 Split and fold seats are easy to operate.

Engine/performance
The 2.0-litre TFSI petrol engine offers 211bhp combined with low fuel consumption. 2.0 and punchy 2.7-litre diesel engines are also offered. Equipped with diesel particulate filters, all A4 engines already comply with the strict Euro 5 emissions standard, while the new 2.0-litre TDI also offers stop and start.

Driving experience
The allroad’s raised ride height allows the suspension more travel, making the ride a softer and more supple. Quite simply it’s the best riding A4 you can buy.
And when you turn off the roads and hit the tracks, the allroad doesn’t disgrace itself either. It’s no proper SUV, but the offroad ESP system, as featured in the Q5, works well at keeping you moving in slippy conditions and it won’t bottom out unless the terrain gets really tricky.

Ownership costs
A standard A4 Avant SE costs £26,000, whereas this 2.0-litre TDI allroad costs nearer the £30,000 mark. Audi also expects most customers add around £9,000 worth of options, so don’t expect much change from £40,000 when ordering flagship models… However slow depreciation and reasonable servicing costs mean cost of ownership is not as high as rivals.

Safety/environment
Based on the NCAP five star Audi A4, the allroad offers front, side and curtain airbags for all occupants. Add to that the car’s efficient diesel engines, and clean turbo petrol powerplants, and it’s easy to see why Audi says that this is the greenest way of going off road currently on offer.

Customers who want to avoid that their neighbours suddenly shows up with the same car, are now given a guarantee by MTM that this will certainly not happen. The new programme MTM individual meets all customer wishes and creates a unique automobile. Therefore, MTM allows an individualisation of the car, as far as the ideas of the customer reach. Nothing can top this exclusivity.

Motoren Technik Mayer (MTM) now shows what the individualisation programme offers. Following customer requirements, the automobile manufacturer from the Upper Bavarian town Wettstetten has modified the Audi R8 to such an extent that a unique sports machine has been created and there is no second car like that.

The most striking novelty of the middle-engine super sports car with the aluminium body is the garish green paint. “Porsche 2D8“ is the exact name of this brash colour which became famous on the Porsche GT3. With this work, MTM confirms its love for details. As apart from the large-scale paint of the aluminium body, the internationally successful car refiner also painted areas in the engine compartment and has left further accents all over the car. Therefore, not only the colouring is unique, but also the manufacture.

On all four black brake callipers and on the black fuel cap, there is a green “R8” nameplate. The ultra-light MTM Bimoto light alloy wheels measuring 9×20 and 11×20 inches in glossy black, show the green nameplate “MTM forged” on one spoke per wheel and therefore refer to the high-quality forged technology of the rim. In the interior, the exciting car colour repeats at the seams of the suede MTM steering wheel and the “Quattro” nameplate on the glove department flap. Also, the “R8” logo on the gear-shift shines in green.

But the striking colour does not reduce MTM´s own stylishness. Therefore, Motoren Technik Mayer sticks to the characteristic two-colour paint which is typical for the Audi R8. Behind the doors an area measuring 12 inches and painted in glossy black renders a contrast and gives the car a distinctive R8-appearance.

MTM-Compressor confers the V8-engine with 560 hp

And MTM would not be MTM when they settled with a new paint. Therefore, they also offer a significant performance enhancement. The especially developed compressor technology which made MTM famous all over the world, propels the performance of the V8-engine with 4.2 litres cubic capacity from 420 hp (313 kW) by a third up to breathtaking 560 hp (418 kW). Also the maximum torque increases by 34 percent from 430 to 580 Newton metres. MTM also offers this enormous power improvement for the Audi R8 with the V10-engine. By exchanging the motor electronics, the performance of the latter then increases from 520 hp (388 kW) to 560 hp (418 kW) as well.

The right sound is rendered by the new exhaust system with valve control which leads into four black ceramic-coated end pipes. Re-engineered side-blades which direct the airflow from behind the doors right into the middle engine provide the necessary air supply.

In order to transfer the newly gained power on the road, an extensive aerodynamics package renders the necessary downthrust. At the front, the splitter made of carbon fibre which is painted green on the top and matt black on the bottom thrusts the automobile on the tarmac. The side skirts and the rear diffuser, both also entirely made of green varnished carbon fibre hold the rear axle of this 4WD automobile on the road. Therefore, the MTM R8 achieves top speeds on the race track. In order to avoid hitting the ground on road bumps or garage exits, MTM added its Lift-up-System. This optionally elevates the front- or rear axle by 40 millimetres and enables the driver to master all everyday chicanes.

With the Audi R8 makeover, the world-wide renowned automobile manufacturer confirms that there are no limits to individual cars from MTM. This leads to exclusive automobiles in the highest production quality, precisely designed according to the wishes of the customer.

For more information about the extensive individualisation programme by MTM and all about tuning and technology, please visit the web site www.MTM–online.de or do not hesitate to contact us +49(0)841/98188-88.

# Audi TDI clean diesel technology meets emissions standards in all 50 states
# The Q7 TDI offers 600 miles of driving range and 25% better fuel economy
# TDI technology has been proven by dominant Audi Le Mans racing teams

Audi today released pricing for the 2009 model-year Audi Q7 TDI clean diesel, its first clean diesel vehicle for the U.S. market. The Q7 TDI is scheduled to arrive in U.S. dealerships later this month.

Manufacturer’s Suggested Retail Prices for the Audi Q7 TDI Premium start at $50,900. Prices do not include a destination charge of $825, taxes, title or dealer charges. Buyers of the 2009 Audi Q7 TDI also qualify for a $1,150 Alternative Motor Vehicle Credit, according to the U.S. Internal Revenue Service.

Audi TDI technology marks its 20th anniversary this year with the distinction of offering U.S. consumers the world’s cleanest diesel system. It is a technology certified as meeting emissions regulations in all 50 U.S. states. That includes the California ULEV II (Ultra-Low Emissions Vehicle) standards that also apply to conventional gasoline vehicles and represent one of the world’s most rigorous motor vehicle emission requirements.

Audi accomplished this without sacrificing the outstanding performance that TDI has brought to European motoring and in racing competitions worldwide. The most recent TDI-powered championship came last month when the all-new Audi R15 TDI race car won first and third place in the 12 Hours of Sebring competition.

In the 2009 Audi Q7 TDI, efficiency and performance will combine with styling and luxurious appointments to open up the discussion over America’s alternative fuels options.

“The moment has arrived for clean diesel to be seen as an immediate answer to America’s energy challenges,” said Johan de Nysschen, President, Audi of America. “With the Q7 TDI, Audi is clearly demonstrating that luxury car buyers do not need to sacrifice progressive styling, comfort or performance to see fuel economy gains.”

The clean diesel technology found in the 2009 Q7 TDI provides 30% better fuel economy than gasoline engines of similar size. That means the Q7 TDI offers the efficiency of 25 mpg in highway driving and a range of more than 600 miles on a full tank. The Q7 TDI also gets an EPA-rated 17 mpg in city driving and combined fuel economy of 20 mpg.

But getting more miles out of each gallon of fuel isn’t the only advantage of the Audi TDI clean diesel technology. The engine in the Audi Q7 TDI also delivers substantially more torque than a comparable gasoline engine – at least 50% more, in fact. That added torque gives the Audi Q7 TDI more power from a start as well as the force to handle tasks like towing or climbing steep slopes.

The Q7 TDI achieves 406 lb-ft of torque, compared to 266 lb-ft of torque for a similar V6 gasoline engine. Its towing capacity is a hefty 6,600 pounds.

The advanced TDI clean diesel engine in the 2009 Audi Q7 TDI is significantly less intrusive on the environment than past diesel engines. The 3.0-liter V6 engine in the Audi Q7 TDI produces about 25% less carbon dioxide, a greenhouse gas, than traditional gasoline engines. The advanced exhaust emission control system found in the Q7 TDI reduces smog-causing nitrogen oxides by up to 90% when compared with past generations of diesel technologies sold in the U.S.

With the filters used in the 2009 Audi Q7 TDI, the exhaust that comes out of the tailpipe can contain less particulate matter – or soot – than the ambient air that went into the engine. And the ultra-low-sulfur diesel fuel available at U.S. filling stations contains 97 percent less sulfur than diesel fuel sold in 1993. Over 42% of the nation’s filling stations now carry ultra-low-sulfur diesel fuel.

What’s more, the diesel engine in the Q7 TDI is expected to last longer than a comparable gasoline engine. That’s leading to better resale value projections, which affect leasing rates and longer-term ownership value.

The 2009 Audi Q7 TDI offers plenty of amenities to go with its technological advances. The exterior of the new Q7 TDI features sporty S line styling upgrades, including S line front and rear bumpers, S line badging, headlight washers and 19-inch five-spoke wheels.

Inside, the 2009 Q7 TDI includes power 12-way heated front seats with leather seating surfaces throughout, seven passenger seating, dual zone climate control, wood decorative inlays, power tailgate, Audi Multi Media Interface (MMI), Audi Music Interface with iPod® cable, premium sound w/ 6-disc CD changer, garage door opener (HomeLink®), Parktronic, preparation for mobile phone (Bluetooth®) and SIRIUS® satellite radio.