Our editor-in-chief gets behind the wheel of the all-new Audi A3 on the launch in Majorca.

In “Alien,” the most recent TV spot from Audi, viewers are transported into the world of a child who misunderstands her dad’s looks, actions and most notably all of the technological innovations inside the Audi A6 as proof that he is a space alien. “Alien” showcases just a few of the best-in-class features that made the Audi A6 one of Car and Driver’s 10Best of 2012. www.caranddriver.com

Filed under: Concept Cars , Europe , Crossover , Audi , Luxury Audi plans to show off a new concept version of the Q3 at the Worthersee Tour in Austria next week. The Q3 Red Track boasts the same 2.5-liter five-cylinder engine found under the hood of the Audi TT RS , and thus, there’s a galloping 340 horsepower and 331 pound-feet of torque on hand. A seven-speed S Tronic gearbox handles shifting duties and drops the available grunt to all four tires via the company’s Quattro all-wheel-drive system.

Filed under: Car Buying , China , Europe , Audi , BMW , Mercedes-Benz , Earnings/Financials , Luxury The global luxury war has three fierce combatants, all German, all producers of amazing vehicles, and all serious about besting their two other rivals. While BMW has been winning as of late, the latest battle goes to Audi . The Volkswagen luxury brand sold 125,200 vehicles in April, topping BMW’s 121,476, according to Reuters

Filed under: Sedan , Audi , Luxury When Audi announced the 2013 A8 with the 3.0T V6 , it didn’t mention fuel economy numbers but did tout the 333-horsepower engine’s “great efficiency.” According to the United States Environmental Protection Agency, the V6 efficiency exactly matches that of the more powerful 372-horsepower, 4.2-liter V8 – the 3.0T was rated the same 18 city, 28 highway as the naturally aspirated 4.2. It’s figured that the stop/start system fitted to the V6 will provide a slight bump, which, since the EPA doesn’t factory such tech into its testing, doesn’t register in the official numbers.

Filed under: Sedan , Audi , Luxury When Audi announced the 2013 A8 with the 3.0T V6 , it didn’t mention fuel economy numbers but did tout the 333-horsepower engine’s “great efficiency.” According to the United States Environmental Protection Agency, the V6 efficiency exactly matches that of the more powerful 372-horsepower, 4.2-liter V8 – the 3.0T was rated the same 18 city, 28 highway as the naturally aspirated 4.2. It’s figured that the stop/start system fitted to the V6 will provide a slight bump, which, since the EPA doesn’t factory such tech into its testing, doesn’t register in the official numbers. It’s difficult to make fuel economy comparisons with the same engines in other countries since they have different power ratings; in Germany, for instance, the V6 is rated at 286 hp, the 4.2 isn’t offered and the 4.0 TSFI V8 makes 414 hp – but in that case, the V6 does get better gas mileage, if you’re wondering

Audi celebrated the grand opening of its innovative and stunning Audi Pavilion in the renowned Automobile City.

Filed under: Audi , Porsche , Volkswagen Automobile ‘s Georg Kacher goes deep into the Volkswagen product plan, looking at the 32 models that the group’s ten brands will roll out over the next five years.

Filed under: Sedan , Hatchback , Audi , Luxury We just attended a thorough workshop covering the tech inside the next Audi A3 , the new compact from Ingolstadt that the U.S. gets in October 2013 as a five-door Sportback model, as well as a new four-door small sedan.

Filed under: Sedan , Performance , Audi , First Drives , Luxury Proof That Less Of Some Things Can Equal More. It’s been fascinating to sample Audi’s new greener edition of the EA824 V8 in all of its various incarnations. Our first crack at the new TFSI powerplant with cylinder-on-demand was in Audi’s own 513-horsepower S8 , and we then went on to try it out in the new 500-hp Bentley Continental GT and GTC V8 models