Youthmobile 2030 at LA Auto Show Design Challenge
Filed under: LA Auto Show , Audi , GM , Honda , Mazda , Nissan , Toyota , Design/Style Mazda Souga Concept from LA Design Challenge 2009 – Click above for high-res image gallery This year’s iteration of the annual Design Challenge at the LA Auto Show asks the question: How will a new generation of drivers age 16-23, raised with cell phones, web cams and online communities, emotionally connect to the automobile in 2030? We don’t know the answer either, but at least six designers from some of the world’s top automakers decided to give it a go with their own ideas. First up are the eSpira and eOra from Audi , which are controlled by thought and by the minutest adjustments to the pilot’s body.