Filed under: Marketing/Advertising, Videos, Audi, Luxury
One man’s new toy can be another’s Moby Dick. Typically we’d mean that in a figurative sense, but Audi has taken things one step towards the literal – or literary – with its latest advertising spot.
The commercial centers around a Captain Ahab-like tow truck driver who has, when the roads turn white with deep snow, hooked just about everything on the road. Everything, that is, except the elusive Quattro.
The 60-second spot – called “Ahab” – features the latest A6, and is scheduled to air tomorrow during the NFL division playoffs (making it something of a junior Super Bowl ad). It will be followed by a 30-second version that will air nationally on other broadcasts, and Audi is building a broader digital content campaign around the ad as well, including a Facebook app to follow. You, however, don’t have to wait for all that to see the clever clip: just click past the jump.
Continue reading Audi goes all Herman Melville on us to highlight benefits of Quattro
Audi goes all Herman Melville on us to highlight benefits of Quattro originally appeared on AudiMobiles on Fri, 13 Jan 2012 12:30:00 EST. Please see our terms for use of feeds.