Audi reported that its March 2015 sales increased 20% to 17,102 vehicles, a total that stands as the second-best month in U.S. sales for the premium brand.
March 2015 stands as the 51st straight monthly sales record in Audi U.S. history, as well as the best-ever March results. The previous March record was set in 2014 with sales of 14,246 vehicles. Through the first quarter of 2015, Audi U.S. sales rose 13.8% from last year to 40,098 vehicles.
“The dedication of our dealers, coupled with the timely launch of the Spring of Audi Sales Event, resulted in many happy Audi customers during the month of March,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “With this momentum carrying into the critical spring selling season, we are confidently on our strategic plan for 2015.”
Consumer demand for the A3 sedan, the A3 Cabriolet and the Q3 SUV reached unprecedented levels in March, with each of these models posting record sales for the month.
The Q5 SUV and A6 models continued to sustain high demand as well, with the Q5 posting a 17.2% increase in sales from last year, and the A6 posting a 5.2% increase from last year.
Audi Certified pre-owned vehicle sales also remained strong. This month yielded a total of 3,881 CPO vehicles sold, which is just five units shy of the current March record; CPO sales year-to-date increased 9.6%.
Source: Audi