Audi is the world’s leading brand for automotive lighting technology, and new solutions such as Matrix laser headlights continue to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.
For Audi, lighting design is more than just styling, it is the aesthetic expression of the brand values. It is a bold, unequivocal signature that lets an Audi be recognized as such, even at a great distance. Audi also further enhances road safety substantially with groundbreaking lighting innovations. The most recent lighting signature in the model range is characterized by the Matrix LED headlights with their individually controlled light-emitting diodes. They light the road superbly without blinding opposing traffic.
Interaction: Light as a living information medium
Audi lighting is not only aesthetic, it also functions as an information medium. The light comes alive; it moves and takes on new forms of expression and differentiation.
One of Audi’s next steps will be Matrix laser technology, in which a laser produces the light. This will enable the ideal light pattern for virtually every situation, such as special lighting for construction zones and similar bottlenecks. In this case, two strips of light about 15 meters (49.2 ft) long are projected onto the road to indicate the vehicle’s width. The new light pattern is a great help when driving through construction zones or similar bottlenecks. The driver can follow the light as if it were rails.
New Audi Lighting Assistance Center
Audi has now created a powerful new development tool at its Ingolstadt site to further expand the Vorsprung durch Technik: the new Lighting Assistance Center (LAC) supplements the facilities already in place. With its 120 meter (393.7 ft) light tunnel, it is specially designed for the functions of the high beams and camera-based lighting assistance systems. It is the largest drivable light tunnel in all of Europe.