As of today, the new generation of the Audi TT Roadster is driving off the assembly lines at Audi Hungaria. The official starting signal was given by Rupert Stadler, Chairman of the Board of Management of AUDI AG, in the presence of numerous politicians and businesspeople including Hungary’s Prime Minister, Viktor Orbán, and the Mayor of Győr, Zsolt Borkai. After the A3 Sedan, A3 Cabriolet and TT Coupe, this is the fourth Audi model to go into series production at the new automobile factory.
“The start of production of the new Audi TT Roadster underscores Audi Hungaria’s position in our worldwide production network,” stated Audi CEO Rupert Stadler. “The Győr site makes a significant contribution to our growth and strengthens our international competitiveness.”
Audi commenced full automobile production in Győr, in addition to the existing engine production there, in June 2013. Since then, more than 100,000 cars have left the assembly lines. Audi Hungaria employs approximately 4,000 people at the new automobile factory – most of the total of more than 5,000 employees that the company has recruited since 2010.
“Győr became the first Audi plant outside Germany 21 years ago; that was a decisive step taken by the company in its development into an international group,” pointed out Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. “The site’s success story shows that the decision was right.”
Prof. h.c. Thomas Sigi, Board of Management Member for Human Resources at AUDI AG, emphasized that more than 11,000 high-quality jobs had been created at the site since then. “This year, Audi Hungaria was voted the most attractive employer in Hungary for the sixth time,” continued Sigi.
The Chairman of the Works Council of AUDI AG, Peter Mosch, described the start of production of the Audi TT Roadster in Győr as right and pioneering. “International growth also strengthens the sites in Germany. That is crucial for our path into the future,” stated Mosch.
The new Audi TT sets new standards in terms of design, powertrain and suspension. A particular highlight of the compact two-seater is the Audi virtual cockpit. This digital display combination replaces analog instruments and for the first time places all the relevant information in the driver’s field of vision. The Audi TT has already been recognized for this new display and operating system with the Car Connectivity Award and the prize for Interior Innovation of the Year in the Automotive Interiors Expo Awards.