New Audi TT: Design Innovation of the Year

Posted on 30 September, 2014

2015 Audi TT Front AngleAudi sweeps the board at the Automotive Brand Contest: In the international design competition for automotive brands, the new Audi TT has been crowned “Innovation of the Year”. Meanwhile the Matrix LED headlights in the Audi A8 have won the title of “Best of Best”. The awards ceremony will take place on October 2, coinciding with the opening of the Paris Motor Show.

“The Audi TT is a design icon and a top-performance driving machine,” declared Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG: “With the new generation, we are making technology even more tangible for the driver – just as you would expect in a genuine sports car.”

At this year’s Paris Motor Show Audi is celebrating the world debut of the Audi TT Roadster and TTS Roadster. The highlights of the compact sports car include the Audi virtual cockpit. Matrix LED headlights are also fitted. The premium brand had introduced the new lighting technology in the Audi A8 luxury sedan last year – and this innovation has likewise scooped an award in the competition.

“The Automotive Brand Contest enjoys particular prestige in the design world,” commented Marc Lichte, Head of Audi Design: “After all, these awards are bestowed by no lesser body than the German Design Council.” As well as the awards for the Audi TT and the Matrix LED headlights, the car brand has won awards for the Audi A3 Sedan*, the Audi allroad shooting brake and the designer armchair that is the result of a collaboration between Audi designers, Walter de Silva and the furniture manufacturer Poltrona Frau.

Source: Audi