German consumers have voted AUDI AG as the most sustainable company: In Facit Research’s ranking Sustainability Image Score 2014 (SIS), Audi took first place ahead of BMW and Hipp. “Sustainability is strategically anchored with us as a yardstick for all products and processes,” stated Dr. Peter F. Tropschuh, Head of Corporate Responsibility at AUDI AG. “This top ranking confirms to us that with the measures we are taking, we are on the right track to shape individual mobility in a responsible manner and to make our company fit for the future.”
The Sustainability Image Score is calculated with the use of various indicators from the fields of ecological, economic and social sustainability. Audi leads the ranking in all three dimensions: It took first place in the ecology category for investment in technologies that conserve resources and protect the environment and also for its green production plants. In the area of social sustainability, Audi gained the best marks as a popular employer and as a company that creates and protects jobs; consumers also appreciate the broad support and promotion provided for young employees and Audi’s social involvement in the countries where it has production facilities. In the area of economics, Audi scored well with its fair play vis à vis competitors and suppliers, as well as with its particularly conscientious approach towards customer data.
The study has been conducted annually since 2011 and polls each consumer on two different companies. This year, a representative sample of more than 8,000 consumers evaluated 104 companies in 16 industries.
Also in the renowned Oekom Research Rating 2014, Audi was recognized for its above-average commitment with “Corporate Responsibility Prime Status.”
2014 Audi A3 Sportback e-tron
Source: Audi