Audi of America is returning for the fourth consecutive year as the official automotive sponsor and vehicle provider of the Television Academy with NBCUniversal and will highlight the brand’s all-new Q3 crossover throughout the 66th Emmy Awards, showcasing the brand’s dedication to performance and style. Additionally, Audi is elevating its sponsorship with a promotional campaign across NBCUniversal’s portfolio of networks, including NBC, USA, E! and digital platforms, leading up to the Primetime Emmy Awards with its #OffScript series starring Emmy-nominated actor, writer and comedian Fred Armisen and showcasing the Audi Q3. The spots will bring to life the theme of the Audi Q3 campaign, illustrating how “life is more interesting when you go off script,” in a fun, comedic way. Conceived and produced in partnership with NBCUniversal’s creative teams, the content will feature cameos by Krysten Ritter, JB Smoove and Norm Macdonald, who will also star in their own online videos that will be released during the Emmys telecast.
“Audi is thrilled to be returning as a sponsor of the Television Academy and we are excited to support and recognize television’s top talent,” said Loren Angelo, Director of Marketing for Audi of America. “The brand’s multi-platform collaboration with the Academy and NBCUniversal continues to underscore our long-standing presence within the entertainment industry year after year. We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.”
Audi will debut its three #OffScript promotional spots starring Emmy-nominee Fred Armisen with cameos by Krysten Ritter, JB Smoove and Norm Macdonald beginning Monday, August 18 and will encourage viewers to tune-in to the show.
The spots will highlight Armisen’s ability to create a range of characters as he presents a tongue-in-cheek, behind-the-scenes look at what it takes to make an Emmy-worthy comedy, drama and reality show. The content will feature the all-new Audi Q3 crossover and will bring to life the idea that “life is more interesting when you go off script,” seamlessly tying into the theme of Audi’s Q3 campaign. Going off script and taking advantage of life’s opportunities is showcased both in the spots and in the performance engineered agility that the new Audi Q3 offers, delivering unrivaled style and performance to first time luxury crossover buyers. The series of spots will air leading up to and during the 66th Emmy Awards telecast on various NBCUniversal TV properties and digital networks.
Additionally, each cameo actor will star in their own digital video that relates to a specific Emmy category which will be released via social media in advance of that category’s award during the Emmys telecast. Each actor will appear in a comedic faux-documentary style behind-the-scenes interview, acting in full character from their roles in the promo spots leading up to the show. These spots will also be released simultaneously on NBC.com/offscript and via NBC’s social media channels.
“Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, Senior Vice President, Client Solutions, Advertising Sales, NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.”
Audi and the Emmy Awards
Audi is also supporting a number of Television Academy events celebrating the 66th Emmy Awards including the Governors Ball Sneak Peek Press Preview, which took place on July 23, the 66th Creative Arts Emmy Awards and Governors Ball on August 16, the Emmys Red Carpet Rollout press event on August 20, the Emmys Performers’ Nominee Reception on August 23 and the 66th Primetime Emmy Awards at the Nokia Theater at L.A. Live and Governors Ball at the Los Angeles Convention Center on Monday, August 25 (NBC 8:00 PM, ET/ 5:00 PM, PT), which will be hosted by Seth Meyers with Don Mischer serving as executive producer.
In addition, a fleet of stunning all-new Audi Q3 vehicles will be on display at various Television Academy events. Audi vehicles, including the Audi A8 L TDI®, the brand’s luxury flagship sedan, will also chauffeur select guests to the show and to additional events leading up to the Primetime Emmy Awards.
For the fifth consecutive year, the brand will also host its exclusive highly-anticipated pre-Emmy celebration on Thursday, August 21 at Cecconi’s in West Hollywood to celebrate Emmy weekend.
2015 Audi Q3