Filed under: Car Buying, China, Europe, Audi, BMW, Mercedes-Benz, Earnings/Financials, Luxury
The global luxury war has three fierce combatants, all German, all producers of amazing vehicles, and all serious about besting their two other rivals. While BMW has been winning as of late, the latest battle goes to Audi.
The Volkswagen luxury brand sold 125,200 vehicles in April, topping BMW’s 121,476, according to Reuters. It was the first time Audi outsold BMW since January 2011. BMW still holds the year-to-date lead with 478,030 units sold, compared to 471,300 for April’s champ, according to the report. BMW sales are up 10.1 percent for the year, while Audi’s have risen by 11.7 percent.
Mercedes-Benz sits over 50,000 units behind at 418,246, according to Automotive News. Sales of Mercedes vehicles are up 9.7 percent on the year.
Audi’s ascendency can be traced to China, where sales rose 44 percent in April, according to AN. European sales, by comparison, were only up 4.9 percent, with U.S. sales rising by 15 percent.
Audi narrowly beats BMW in April to take premium sales crown originally appeared on AudiMobiles on Thu, 10 May 2012 14:01:00 EST. Please see our terms for use of feeds.