The charming new film – The Swan – tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today. A witty take on the classic children’s tale – The Ugly Duckling – and featuring the original Danny Kaye song of the same name, the new ad shows an early teardrop-shaped Audi driving through a period Bavarian town. Designed by the pioneering Audi engineer Paul Jaray, the prototype car was ahead of its time and its idiosyncratic styling was too futuristic for onlookers.