Audi’s #WantAnR8 Twitter ad campaign returns

Posted on 21 March, 2012

Filed under: Coupe, Performance, Marketing/Advertising, Videos, Audi

Audi R8 Commercial

Audi has resurrected its Twitter campaign to put lucky fans behind the wheel of an R8 for a day. The program generated a massive amount of attention last year, spurring the company to bring it back for Round Two. It all got started when Joanne McCoy tweeted using the hashtag #WantAnR8 in early 2011. Audi showed up at her Washington, D.C. home with a brand-new mid-engined sports car for the day, and the company went on to share the love. So far, the hashtag has been used over 75,000 times since its inception, but that number is expected to skyrocket.

The new contest is available for entry until October 29. For 2012, Audi is splitting the campaign into four entry periods, with two winners from each period. That means there will be a total of eight winners this go around. Those who take the top prize will have the choice of either driving the R8 on a track at the company’s Audi Sportscar Experience in Sonoma, CA or have the car delivered to their house. Tough call.

Audi has released a new commercial to announce the return of the campaign. Click past the jump for a look see.

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Audi’s #WantAnR8 Twitter ad campaign returns originally appeared on AudiMobiles on Wed, 21 Mar 2012 15:00:00 EST. Please see our terms for use of feeds.