Kia has taken home the first ever Kelley Blue Book award for Total Cost of Ownership among consumer brands. As you might expect, the award goes to brands and vehicles with the lowest projected ownership costs. KBB examines depreciation, fuel costs, fees associated with finance and insurance, maintenance costs and state fees. Both the Optima sedan and Sportage CUV helped Kia cinch the win this award’s inaugural year.
Kelley Blue Book also examined the cost of ownership among luxury brands, and Audi took the top nod in this category. KBB specifically pointed to the German automaker’s low depreciation and good average fuel economy as reasons for the brand’s win. The A3, A4 and Q5 all helped the automaker in the total cost of ownership evaluation.
The award is also broken up by individual vehicle categories, and there were some surprises among the winners. The Honda Insight took the Hybrid Car award while the Chevrolet Volt nabbed the Electric Car win. We would have expected to see the Toyota Prius and Nissan Leaf take those categories, respectively. Follow the jump for the full press release that reveals individual winners in each model category.
KBB hands out inaugural Total Cost of Ownership awards to Kia, Audi originally appeared on AudiMobiles on Thu, 09 Feb 2012 11:35:00 EST. Please see our terms for use of feeds.