One man’s new toy can be another’s Moby Dick. Typically we’d mean that in a figurative sense, but Audi has taken things one step towards the literal – or literary – with its latest advertising spot.
The commercial centers around a Captain Ahab-like tow truck driver who has, when the roads turn white with deep snow, hooked just about everything on the road. Everything, that is, except the elusive Quattro.
The 60-second spot – called “Ahab” – features the latest A6, and is scheduled to air tomorrow during the NFL division playoffs (making it something of a junior Super Bowl ad). It will be followed by a 30-second version that will air nationally on other broadcasts, and Audi is building a broader digital content campaign around the ad as well, including a Facebook app to follow. You, however, don’t have to wait for all that to see the clever clip: just click past the jump.
Audi goes all Herman Melville on us to highlight benefits of Quattro originally appeared on AudiMobiles on Fri, 13 Jan 2012 12:30:00 EST. Please see our terms for use of feeds.