Audi sets U.S. annual sales record

Posted on 5 December, 2011

Audi may not have the market share of its German rivals here in the States, but that dynamic appears to be changing. Audi announced that 2011 is already a record-setting year here in the U.S., besting its 2010 record by Thanksgiving weekend.

Audi has already sold 104,906 vehicles through November 30, better than the 101,629 units sold in all of of 2010. December is traditionally a strong sales month (who wouldn’t want an R8 for Christmas?), which should only add more distance between the old sales record and the new mark. Audi Certified pre-owned sales also had a banner year, moving 33,102 used vehicles so far in 2011, beating the previous high of 32,108 units in 2008.

Audi of America President Johan de Nysschen sounds pleased with the brand’s progress in the U.S., attributing the success to “the steady arrival of exciting new models that have captured the imagination of the American premium car customer.”