De Nysschen says Audi still debating Q3 for U.S.

Posted on 21 September, 2011

Filed under: Europe, Crossover, Audi, Luxury

audi q3

Audi has grown its share of the U.S. luxury market with the help of a steady stream of new products. But while Audi has been on a product rampage, not all of its latest designs take up residence in U.S. showrooms.

Included in that group of vehicles is the Q3, but AutoWeek reports that Audi’s North American CEO Johan de Nysschen is at least considering bringing the diminutive CUV to America. That’s not a lot to go on, and de Nysschen tells AW that the Q3 will need to “overcome certain challenges” in order for Audi to introduce the model to U.S. customers.

In other words, the Q3 will need to be cheap enough for U.S. consumers to want to buy it, yet expensive enough for Audi to turn a tidy profit. What’s more, the Four-Ringed crossover will need to sell at a decent clip even if the price is right, or Audi could still lose money. If the stars align and the Q3 gets the green light, de Nysschen says it’ll likely happen in time for the model’s mid-cycle refresh.

De Nysschen says Audi still debating Q3 for U.S. originally appeared on AudiMobiles on Wed, 21 Sep 2011 16:00:00 EST. Please see our terms for use of feeds.