Domestics surpass imports as a whole in 2010 J.D. Power APEAL study

Posted on 15 July, 2010


Porsche once again grabs the top spot (for the sixth time in a row) in the J.D. Power and Associates 2010 Automotive Performance, Execution, and Layout (APEAL) Study. This year’s study asked 76,000 owners 90 days after purchasing their 2010 model-year cars “how gratifying their new vehicle is to own and drive.” The answer, for the first time since 1997, was that the domestic brands were more “appealing” as a whole than the imports (the domestics earned a score of 787 on a 1,000-point scale – 13 points greater than the imports).

When it comes down to specific awards (as shown in the segment-level graphics), Ford leads with five. The automaker earned one each for the Expedition, Explorer Sport Trac, Flex, Fusion and Taurus. Audi, BMW, Chevrolet, Mercedes-Benz and Volkswagen each garner two awards. The Ford Taurus and Chevrolet Avalanche, both segment leaders, are the only two models that ranked highest in the 2010 APEAL study and in the 2010 Initial Quality Study (IQS) announced in June. Suzuki is credited with the greatest improvement this year, while Jeep drops one slot from last year’s 2009 APEAL Study and falls to the bottom of the list for 2010. Check out the gallery for the graphics, and read the full press release after the break.