Officially Official: 2011 Audi A1 finally arrives [w/video]

Posted on 9 February, 2010

After two concepts and an insufferable amount of teasing, the 2011 Audi A1 has officially arrived with its sights set squarely on the Mini Cooper.

Inspired by the Metroproject Quattro from 2007, the all-new A1 is a faithful recreation of its conceptual predecessor, complete with a squat stance, short overhangs and four customizable colors for the roof arches. With a profile reminiscent of a stretched and squashed TT, the A1 spans 155.5 inches long, 68.5 inches wide and 56 inches tall, with a 97.2-inch wheelbase. Ten exterior colors are available, along with front and rear LEDs and Xenon headlamps.

Audi’s focus on the interior begins and ends with customization, with available LED lighting, black, grey, beige or “wasabi” green contrasting materials, colored air vents and an optional MMI system with a 6.5-inch screen, 10-speaker, 465-watt Bose audio system, 20 gig harddrive and Bluetooth connectivity. Although backseat passengers were apparently an afterthought, the A1 boasts 9.43 cubic feet of storage space in the rear, with 32.49 cubic feet of space available when the rear seats are folded flat.

Motivation will be provided by a choice of either two gasoline or diesel powerplants, with the 1.6-liter TDIs churning out either 90 horsepower and 169 pound feet of torque or 105 ponies and 184 lb-ft of twist. The gasoline mills will be available in either 1.2- or 1.4-liter TFSI variants, with the former putting out 86 hp and 118 lb-ft of torque and the latter delivering 122 hp and 147 lb-ft through either a five- or six-speed manual. An optional seven-speed S tronic (dual clutch) transmission is available, and both gasoline engines deliver an average of 46 mpg. For the time being, the A1 is only available with front-wheel drive.

The 2,303-pound hatch will go on sale in Europe later this year after it’s official unveiling at the Geneva Motor Show, with prices starting at around 16,000 euro. Two trims – Attraction or Ambition – are available, with an S Line accessories package and 18-inch wheels coming at launch. All the details can be had in the press release after the jump, but still no word yet on U.S. availability.