Volkswagen is building swanky new digs on New York City’s west side for its VW and Audi brands. The automaker has purchased a 256,000 square foot space currently occupied by Potamkin GM (the Potamkin family has been synonymous with car sales in NY for decades), which stretches between 55th and 56th Street along 11th Avenue.
Visually unimpressive in its current state, the space will be converted into a state-of-the-art mega facility featuring brand-new Volkswagen and Audi stores. VW’s total outlay for the real estate purchase and ensuing renovation will be around $125 million.