The countdown to the 2011 24 hours of Le Mans is underway. Audi is a dominant force at Le Mans, winning 9 times in the last 11 years. Our drivers and engineering team have less than two weeks left until the biggest race of the year

Filed under: Concept Cars, Performance, Hatchback, Audi, Misc. Auto Shows

Audi and all-wheel drive go together like mothers and apple pie. The German automaker has cultivated its Quattro systems as emblematic of its raison d’etre, incorporating it into its rapidly expanding range… with one exception: the A1. But that’s about to change.

After launching the diminutive hatchback in front-wheel-drive only, Audi is working on extending the traction to the rear wheels as well. And to give us an idea of what to expect, the company has launched the A1 Clubsport Quattro concept among the 18 vehicles on display at its annual celebration in W

Twitter: twitter.com Name: DiRT 3 Release Date: May 24, 2011 Platform(s): PC, PlayStation 3 and Xbox 360 Publisher(s): Codemasters

Filed under: Coupe, Performance, Videos, Audi, BMW

Here’s a matchup made in heaven. The crew from Motor Sport Magazine took the time to pit the BMW 1 Series M Coupe against a fitting rival – the Audi TT RS. The two German sports coupes go fender-to-fender on track, and thanks to a few well-placed video cameras, we get to ride along for the action. There’s plenty of tail-wiggling glory from the smallest of the M family, but the TT RS seems more than capable of keeping the pace. With 340 horsepower to the 335 ponies of the TT RS, the 1 Series M Coupe has a slight power edge, but with all four wheels pulling in the Audi, the two are fit rivals.

While the video doesn’t actually capture any legitimate competition, it’s still fun to watch – and hear – these two pint-sized bruisers frolic around in a semi-controlled, off-street venue. We just wish it was us behind the wheel. Click past the break to check out the clip for yourself.

Continue reading BMW 1 Series M faces off against Audi TT RS on track

BMW 1 Series M faces off against Audi TT RS on track originally appeared on AudiMobiles on Thu, 26 May 2011 19:30:00 EST. Please see our terms for use of feeds.

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We test the all-new 2012 Audi A7 and find the supercharged 3.0-liter engine to be more motivating than expected…

Filed under: Motorsports, Marketing/Advertising, Videos, Audi

They don’t call it endurance racing for nothing. And the strain is placed not only on the car, but on the driver, as well. That’s all very well and fine to know in theory, but to highlight the rigors of racing around the clock at Le Mans, Audi has produced this stunning animated short.

The two-and-a-half-minute film called A Day in the Life of an Audi Driver features the team’s star driver, Alan McNish, and will be shown during the high-profile soccer match this weekend at Wembley Stadium between Barcelona and Manchester United, a team which Audi sponsors. It will also play in 3D for moviegoers going to see Harry Potter and the Deathly Hallows in the UK, and will spearhead a newspaper ad campaign as well as dedicated apps for various smartphone platforms.

Fortunately, we don’t have to wait for all that to watch the clip ourselves. All you have to do is follow the jump and click play, where you’ll also find details of the campaign in the full press release.

Continue reading Audi highlights the rigors of Le Mans in animated short

Audi highlights the rigors of Le Mans in animated short originally appeared on AudiMobiles on Thu, 26 May 2011 12:31:00 EST. Please see our terms for use of feeds.

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Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

Filed under: Performance, Audi, Chevrolet, Mercedes-Benz, Porsche

Many areas of Germany’s demanding 13-mile N