Archive for January, 2011
11
Audi – Goodnight Commercial
The new Audi A8 Commercial says goodnight to old luxury in this homage to a classic children’s story. Learn more about Audi’s flagship sedan, the new 2011 Audi A8 models.audiusa.com
06
Audi preparing for F1 entry in 2013?
Rumours are continuing to circulate that Audi will enter F1 in 2013 in order to take advantage of the new engine formula. Motoring experts have speculated that Audi would become involved in the sport ever since the Paris Motor show in October last year when Porsche chairman Matthias Mueller commented that it made little sense for his company to continue to compete against its sister company Audi in the Le Mans series.
The new rules
Audi has recently announced a $15 billion investment programme starting in 2011. These extra funds will be used to hire up to 1,200 extra staff members and upgrade facilities as the company strives to improve its products, mainly through focusing on ways to improve the fuel efficiency of its vehicles with fuel prices continuing to grow.
After much debate with the car manufacturers currently involved in F1 as well as Honda and Audi, the FIA has revealed the new technical regulations for the 2013 season will reduce engine sizes from 2.4 litre V8 motors to 1.6 litre turbo charged units and increase the capacity of the KERS systems from the current 60kw to 120kw. This will be the first time that turbo engines have been used since the 1980s, when drivers like Nigel Mansell (before he went on to star in Moneysupermarket car insurance commercials) contributed to what many believe to have been the greatest era in the sports history with the 1500 bhp motors. The 2013 engines will only produce 700bhp and are expected to make the F1 cars up to 40% more fuel efficient. However, the most important improvement resulting from these rule changes will be that the sport will become much more relevant to the road car industry with Renault revealing that 75% of its road cars will be powered by small capacity turbo engines like those used in F1 by 2015. This is very relevant to Audi given its plans to focus on fuel efficiency, with technical advances made in F1 being much more likely to be applicable to road cars under the new regulations.
Finances
Although Audi’s finances are much improved over how they were a couple of years ago, the company is still not keen on ploughing hundreds of millions of dollars into an F1 project that has no guarantee of success. The company has been reluctant to enter F1 in the past due because of this, having witnessed rival firms enter the sport unsuccessfully and gain little benefit. The most spectacular car manufacturer failure in past few years has been the Toyota F1 team which operated on an alleged annual budget of $400 million but failed to win a single race throughout its eight year existence. The most successful years for the team were following the recruitment of experienced F1 designer Mike Gascoyne in 2004, but he was dismissed in 2006 after objecting to the way that the team was being run. The failure of the Toyota F1 team is therefore generally blamed on bureaucratic failings, with the Toyota Company determined to set up its own F1 team and run it in its own way, refusing to listen to experienced F1 personnel. It is therefore likely that if Audi do enter the sport they will do so as an engine supplier to an existing well established team.
However, Audi will be entering a much less costly sport than the one that Toyota participated in with the Resource Restriction Agreement (RRA) drawn up between the teams meaning that the costs have been reduced by over 50%. It is believed that this has helped remove the final barrier which was holding Audi back from entering the sport.
Possible partners
There are a number of teams who are open to the prospect of a new engine supplier in 2013 with a number of engine deals being concluded at the end of 2012. The highest profile of these teams is the Mclaren, Red Bull and Williams operations. All three of these teams have won races in the past and their existing well structured and experienced staff would help Audi enter the sport as seamlessly as possible. However, Mclaren are believed to be keen to build their own engines for 2013 to support their new found independence following the split with long-term partner Mercedes Benz. The Woking based team has already built its own engines for its MP4-12C road car and it is believed that the same facilities will be used to build the F1 engine.
This leaves Red Bull and Williams, both of whom are believed to be in competition to secure the Audi deal. Williams is believed to have sent its CEO Adam Parr to Qatar during the Abu Dhabi grand prix weekend to meet with Audi shareholders as the team attempts to gain an advantage over its rival. The team hasn’t won a race since 2004, but this is mainly blamed on a lack of financial backing following the split from BMW with the team confident that it could return to winning ways given sufficient funding from a major backer such as Audi. However, it is not clear how the sacking of highly rated German Nico Hulkenberg will affect their chances.
In theory, Red Bull would be the better option for Audi given that they are the reigning F1 world champions and have access to another young German driver who has already established himself as champion material, Sebastian Vettel. Audi also has an existing relationship with Red Bull from the DTM championship where Red Bull sponsors a number of the factory Audi team cars. However, the Red Bull F1 team is a massive operation with over double the staff numbers of Williams. This could make it difficult for the team during the downsizing operation required for the RRA over the coming years. The team could also be set to lose Sebastian Vettel in 2013 with both Mercedes and Ferrari competing for his services which would likely substantial reduce the appeal of the team to Audi. It is therefore a direct competition between Red Bull and Williams over who will gain Audi’s support and it is a very difficult one to call, but it seems very likely that Audi will finally make an attempt on the F1 championship.
05
Audi maintains it isn’t at odds with parent VW over new EV?
Filed under: Europe, Hatchback, Audi, Rumormill, Electric
All is apparently well in the house of Volkswagen. According to Automotive News, Audi has come out and refuted reports that the German automaker is butting heads with its parent company. Rumors had cropped up that the two had been locking horns over the creation of the Audi A1 E-tron. Word had it that VW was riled that Audi wanted to craft a range-extended EV with a gasoline rotary engine instead of following the EV plans of the rest of the VW family. Reports had said that Audi wanted a vehicle that would be an alternative to the BMW Mega City car.
Volkswagen wants all of the brands under its watch to use similar platforms for their respective electric vehicle efforts, or at least that’s what The Financial Times Deutschland reported earlier this week. Automotive News, however has reported that Audi says there’s no conflict between the two companies. Volkswagen, meanwhile, was apparently unavailable for comment the story.
Gallery: Audi A1 e-tron concept
[Source: Automotive News]
Audi maintains it isn’t at odds with parent VW over new EV? originally appeared on AudiMobiles on Wed, 05 Jan 2011 17:29:00 EST. Please see our terms for use of feeds.
05
Video: When Group B monsters roamed the earth
Filed under: Motorsports, Videos, Audi, Porsche, Ferrari, Renault, Peugeot, Lancia
Though it only existed for four short years, Group B racing has continued to captivate fans of all ages. From 1982 through 1986, motorsports enthusiasts around the world gathered en masse to watch Lancia, Audi, Renault and Peugeot battle for supremacy. Ferrari and Porsche even got in on the action with the legendary 288 GTO and 959, respectively. The cars were lightweight, powerful and sounded like they built in Hell by the Devil himself. In other words, the cars were a sight to behold and a treat to the ears. They were also incredibly dangerous.
Large groups of people stood on the edge of the road as the beasts rumbled by at triple-digit speeds. Accidents happened and there were a number of fatal incidents for both drivers and viewers alike. In 1986, the FIA banned Group B cars, but the legendary vehicles are still held in high regard. If you need a refresher, roar past the jump to watch the Group B monsters in action.
Once you’ve watched the clip, sound off in the comments and let us know what you think would be the most terrifying vehicle to try and pilot. Group B cars are near the top of the list but we’re sure you can think of some others… Top Fuel Dragsters, board-track racers, land-speed record streamliners…
[Source: YouTube]
Continue reading Video: When Group B monsters roamed the earth
Video: When Group B monsters roamed the earth originally appeared on AudiMobiles on Tue, 04 Jan 2011 19:58:00 EST. Please see our terms for use of feeds.
03
2012 Audi RS3 new promo
At its heart, the car is powered by the same turbocharged 2.5-liter five-cylinder engine found in the TT-RS with 250 kW (340 PS / 335 hp) and 450 Nm (332 lb ft) of torque. It is connected to quattro all-wheel drive and a seven-speed S tronic transmission which enables the 1575 kg (3472 lb) RS3 to accelerate from 0-100 km/h in 4.6 seconds and hit an electronically limited 250 km/h (155 mph)
02
Aston Martin V8 Vantage & Audi RS4 Avant Combo in Wiesbaden
SUBSCRIBE and COMMENT! We spotted this combo a while ago and uploaded it now. It shows 2 good looking sportscars parking in a row. Have fun and check the other videos, too!







